Sebastopol Times, January 7, 1907
The P&SR was very marketing minded from the start. They ran excursion trains to promote ridership.
The balloon ascension on Thursday afternoon was a very successful affair and several 1000 people witnessed the ascent and descent of Captain Callaghan, an old time aeronaut. At about 2,000 feet the drop was made. The parachute opened and Callaghan descended with perfect ease landing about 500 yards east of the lagoon. Everybody was pleased with the exhibition.
The electric railroad company had to run many extra cars to accommodate the 1000s of people who came from all parts of the County to witness the balloon ascension.
People had a difficult time adjusting to the railroad being in the roadways where they drove their horse and buggies.
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